It starts with YOU. In this role, you will: * Provide strategic leadership and oversight over AdTech and CDP platforms. * Lead the technical design, architecture and scalability of AdTech solutions. * Stay updated on industry trends, emerging technologies, and best practices in AdTech, to drive system improvements. * Oversee the assessment and integration of next-gen CDPs for data unification, segmentation, and analytics, ensuring they support personalization and campaign execution. * Implement universal identifiers like UID 2.0, PAIR and ramp id to improve data interoperability and identity resolution...